Will Blog for Books
October 8th, 2009Wow, the FTC may be monitoring this blog! On Monday 10/5, the Federal Trade Commission announced that its “Guides Concerning the Use of Endorsements and Testimonials” will cover bloggers. Effective December 1, 2009, bloggers who review a product must disclose any connection with the producer of that product and reveal if they received “compensation” for their review. Reportedly, if the blogger fails to disclose, s/he can be fined up to $11.000.
Now this would be understandable if we were talking about fancy-schmancy Yahoo bloggers, who dispense all manner of advice on exercise, dieting, and improving your lovelife, but it seems to be seriously off the mark when it relates to book review bloggers, and it’s just plain overkill for little folks like me.
The FTC assumes that a book publisher sends an ARC, an Advanced Reading Copy, of a book to me in expectation of a good review. And if I actually keep the ARC after the review, I have been “compensated.” And Goddess forbid that I should provide a link to Amazon or even make a few cents off the purchase of said book as an Amazon affiliate. I must return the ARC to the publisher to be free of guilt. Because–again, Goddess forbid!–I could sell that ARC and make money.
These regulations do not apply to traditional newspaper and magazine reviews because–and I am not making this up–the books/products are sent to the publisher who assigns the book/product to a reviewer. The reviewer is compensated by his publisher. The publisher keeps the book/product. If you have ever seen Andy Rooney’s semi-annual report on all the “goodies” that have been sent to him for review, you know that nationally known reviewers get car loads of unsolicited books every year.
To understand the depth of the FTC ’s delusions, read Edward Champion’s “Interview with the FTC’s Richard Cleland.” Warning: take your Dramamine, because Cleland’s reasoning may make your head spin.


